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Bold Branding Makeover for Construction Company 

Advertising and exhibition graphics

The Challenge

TDL Equipment is a heavy-duty construction equipment distributor, supplying equipment and ongoing servicing to thousands of customers throughout the UK. TDL Equipment came to us as they felt that their existing magazine advertisements were outdated and no longer performing as well as they could. Therefore, TDL Equipment wanted to upscale the quality of their advertising with a complete overhaul of their visual marketing.

We worked collaboratively with TDL to produce a suite of advertisements. These pieces were designed to showcase the products and services on offer while encouraging prospective customers to get in touch for more information.

After a successful magazine advertisement re-launch, we designed artwork for A-Boards, exhibition stands, and an online animated GIF, used as an interactive advertisement across relevant industry websites.  The GIF is also well suited to social media platforms, such as Facebook, Instagram, and Twitter, where they could achieve further reach. Ensuring that the final designs were suitable for multiple platforms was essential to maximise brand awareness and ensure that content, whether printed or digital, is seen by as many people as possible.

The ChallengeTDL Equipment is a heavy-duty construction equipment distributor, supplying equipment and ongoing servicing to thousands of customers throughout the UK. TDL Equipment came to us as they felt that their existing magazine advertisements were outdated and no longer performing as well as they could. Therefore, TDL Equipment wanted to upscale the quality of their advertising with a complete overhaul of their visual marketing.We worked collaboratively with TDL to produce a suite of advertisements. These pieces were designed to showcase the products and services on offer while encouraging prospective customers to get in touch for more information.After a successful magazine advertisement re-launch, we designed artwork for A-Boards, exhibition stands, and an online animated GIF, used as an interactive advertisement across relevant industry websites.  The GIF is also well suited to social media platforms, such as Facebook, Instagram, and Twitter, where they could achieve further reach. Ensuring that the final designs were suitable for multiple platforms was essential to maximise brand awareness and ensure that content, whether printed or digital, is seen by as many people as possible.

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The Solution

The solutions that we delivered to TDL strongly reflect the products they sell and give an overall feel that is both modern and designed to appeal to their target audience in the construction industry.

The finished designs are product-focused, yet also offer information detailing the other services that TDL Equipment can provide, such as 24/7 support. The adverts have been carefully designed to appeal to TDL’s target markets, increasing engagement and awareness and, subsequently, enquiries and sales.

If you are looking for a local web design agency to work with, we are here to help. As a Sheffield-based, fully integrated digital web agency, our team can build a design strategy tailored to your needs.

For advice, get in touch with our team today.

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