putting our heads together

e: hello@hydracreative.com

t: 01142 509 578

 banner centre image

/ work / the expo people

300% More Website Visitors with Targeted Ads

Google Ads campaign for The Expo People


Website traffic YoY


Individual users YoY


Page views YoY

The Brief

The Expo People build and design bespoke exhibition stands, both nationally and internationally, for a wide variety of sectors. They wanted to increase their presence online across the UK to complement their new website.


As a PPC agency, we were able to recommend a Google Ads campaign targeting audiences within key locations for exhibitions.

Large Right Image large supporting image
Large Right Image small supporting image

PPC Strategy

We structured the account by focusing on targeting key identified locations and customers. We set up several ad groups, which allowed us to do split tests to determine which ads brought the most relevant traffic to the website and led to valuable conversions.

There are different types of conversions depending on individual businesses and requirements – any of the following could be considered a conversion: sales, enquiry form submission, email newsletter sign-ups or phone calls to the business – the aim is to record user interaction to measure the successes. This also allows for areas of improvement to be identified and lessons to be learned from the information found.

Full Image large supporting image

Google Ads

Google Ads is a powerful marketing tool

It can give you a detailed account of how successful your search engine advertisements are, highlighting what works and, equally as important, what does not.

As digital PR experts, we are fully aware that with the information at our fingertips, we can effectively utilise the data available to us to cater campaigns accordingly. Our team of brand strategists identified the target audience (who were bringing in conversions) for The Expo People and targeted this market.

Targeted ads are invaluable

You can select the demographics of the people you want to target, from gender to age to geographical location. We analysed the metrics and ensured the right groups of people received increased exposure to ads, improving the likelihood of a high return on investment. We used these tactics to our advantage, gaining an in-depth insight into The Expo People's business.

After monthly budget optimisation and increasing the quality score, we saw significant improvement in the account. Over the six-month campaign, cost-per-click (CPC) decreased by 51.38%.

To chat with us about a PPC campaign, contact our team today.

"We have a lot in common with Hydra Creative. Both have similar goals and there is a really nice synergy between us, which makes it a really good working relationship." - Paul Tomes,The Expo People

Think Hydra would be the solution for your next project?

Think Hydra would be the solution for your next project?

Then what are you waiting for, let's start a conversation

Contact Us