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Video Clearly Explains Services

Promotional video for clear pathway

The Brief

Jayne May DipH, Dip, is a qualified Hypnotherapist, NLP practitioner and a Trainer (Assoc CIPD). Using her skills, knowledge and experience, she facilitates emotional resilience and well-being sessions for individuals and groups.

As a way to promote her services, she requested a short promotional video that could be played and shared online, through YouTube.

The Filming

The project was filmed in just half a day and the main aim was to promote the services Jayne has to offer, as well as to get new clients to get in touch through visiting her website. We featured a clear call to action at the end of the footage, encouraging people to contact the business.

The video mainly features Jayne talking the viewers through what she does and why she is qualified to do it. We wanted the audience to be able to connect with her, as she speaks openly about her role and experience. She wanted to get across her desire to help her clients, and that she can empathise with them. We featured footage of her with a client, to demonstrate her working practices. The video is short and snappy at just a minute long, with enough information for the audience to understand what services Jayne offers and how to find out more.

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