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Bespoke website design and development for air conditioning business
Airmaster Air Conditioning Ltd are a nationwide mechanical services company, that designs, installs and maintains bespoke energy-efficient systems for heating and cooling, commercial plumbing and ventilation. Their existing website was looking dated, as well as being complicated to update and maintain. The calls to action were lacking, and their online presence just wasn't doing this forward-thinking and dynamic business justice.
The main objective of the project was to increase the amount, and quality, of enquiries coming through the new website. This needed to be done by streamlining the user-journey, to encourage site visitors to get in touch. A key requirement for the website was to make the design fully optimised for all mobile and tablet devices, allowing the website to be viewed correctly across various devices without compromising on content or imagery.
The site needed to be built with flexibility in mind to accommodate the growth of the business and to allow for the promotion of different areas of the website at different times of the year.
The new website was designed to be consistent with Airmaster’s existing branding, whilst also utilising strong relevant imagery that would reflect the values of the business and engage with the target audience. User experience and calls to action were a priority.
Social media integration is a key feature of the website, as Airmaster are a modern future-facing company that are active on several social networks. We integrated a social media wall into the website, to allow users to keep up to date with the latest posts from Airmaster, regardless of whether or not they themselves were active on social media.
Whilst creating an easy to use website for site visitors, we also ensured that the CMS was easy to update. This enables Airmaster website admin to easily update the website with latest news stories, services and products. Ultimately, the robust functionality built into the website enables the site to continue to develop into a useful information repository, valuable to site visitors, and an effective ongoing SEO tool.
Post-launch, an important further development for the site was the addition of a Calculators page, with the aim of helping potential customers to work out sizing and running costs of a potential new air conditioning unit, as well as a R32 Refrigerant charge room calculator. Both calculators were designed to be user-friendly, and utilise bespoke back end functionality that incorporates Airmaster’s unique calculations.
"Hydra were really good at keeping in touch throughout the process, and encouraging us to get things done, which is no mean feat!" - Airmaster
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