The Challenge
Taylor Bracewell sought to strengthen their digital visibility in an increasingly competitive legal landscape. While already well established in South Yorkshire, they recognised the need to modernise their approach to client acquisition by enhancing their online presence.
Their aim was to improve search engine rankings to attract a broader audience and ensure their wide ranging legal services were discoverable by potential clients searching online. Their ultimate goal was to expand their reach beyond their existing client base, capitalising on digital channels to support continued growth and reinforce their brand positioning.
WHAT WE DID
With a keen eye for detail and a results-driven approach, our Generative Engine Optimisation (GEO) and Search Engine Optimisation (SEO) specialists took on this task. Our approach involved targeting carefully selected keywords through website optimisation and blog content creation, with a focus on improving visibility across traditional search engines and emerging AI-powered search and generative search platforms. By doing so, we were able to drive targeted traffic to the website and improve organic search volumes, while also strengthening Taylor Bracewell’s presence within AI discovery platforms and conversational search tools such as large language models (LLMs), ultimately boosting Taylor Bracewell's online visibility and attracting a larger audience.
The Result
Our approach was successful in improving Taylor Bracewell's online performance, as evidenced by the significant increase in the number of new users to their website. Within a year, there was an impressive 29.69% increase in new users, coupled with a 26.38% increase in organic traffic. These results validate our strategy of targeting carefully selected keywords through website optimisation and content creation. The success of this approach has resulted in a stronger online presence for Taylor Bracewell. Alongside these improvements, our AI-focused visibility strategy helped position Taylor Bracewell as featured solicitors within ChatGPT responses.
In addition to improving search performance, Taylor Bracewell also sought to resolve persistent issues with the reliability and functionality of their existing website.
To address this, we rebuilt the site in WordPress, carefully preserving the look and feel of the original design to maintain brand continuity.
This redevelopment not only enhanced the website’s stability and user experience but also provided their internal team with a more intuitive and manageable content management system.
Since site launch, we have worked closely with individual members of Taylor Bracewell in-house team, providing training and support services in digital marketing.
“We fully endorse Hydra Creative for their exceptional services. Having previously benefited from their SEO expertise, we sought assistance from Ryan Daniels to address issues with our existing website. Promptly scheduling a meeting, Ryan visited our office, and following our discussion, we confidently entrusted them with the task of constructing a new WordPress website while retaining our current theme.
From the outset, Ryan and his team have consistently impressed us with their professionalism and proficiency. Their responsiveness to our emails and calls was consistently timely and they exceeded our expectations by not only ensuring our understanding of the process but also providing valuable education to our marketing team on navigating the new website. In every aspect, Hydra Creative has exceeded our expectations, and we cannot commend them enough for their outstanding work.”
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