But what does this mean for your website?
If you are still yet to implement Google Analytics 4 (GA4), like many users, now is the time. Data is crucial to any successful business marketing strategy; therefore, prioritising the analytics migration will mean that more data will be available to you when it comes to the switchover. Once Universal Analytics, or as some refer to it, Google Analytics 3 (GA3), has retired, the data will stop collecting through this version and continue only through Google Analytics 4.
So, before we explain how to make that all-important switch to the shiny new GA4, let’s look at the difference between GA4 and Universal Analytics?
A change to the interface
When you first switch to the new GA4, it may be pretty daunting as the options that used to be available on the dashboard are either not there or have changed. It’s important to remember that although GA4 and Universal analytics report the same data, how it is collected and reported is different, which will show in your analytics reports and how you are shown the data.