The St Luke’s TV Ad Campaign:
St Luke’s is a Sheffield-based hospice and charity that provides specialist palliative care for patients at end of life, and support for their families. They are dedicated to caring for people aged 18 and above throughout Sheffield who have terminal illnesses. Only 23% of St Luke’s running costs are covered by government funding, meaning that they rely on donations to raise an additional £11 million.
St Luke’s commissioned Hydra Creative to create a television advert to promote the launch of a city-wide lottery. The campaign aimed to raise awareness for the lottery and encourage community support. It also needed to embody the warmth, authenticity, and community spirit of St Luke’s through careful camera work.
Our creative process and key decisions included:
- Hosting creative workshops with the St Luke’s team
- Creating a meaningful storyboard
- Focusing on authenticity when considering the campaign’s creative direction
- Focusing on local talent by working with some of St Luke’s most passionate supporters instead of professional actors
- Carefully selecting locations to reflect familiar local settings to create a sense of home and belonging.
The TV ad resonated with local viewers, raised awareness for the lottery, and encouraged support for St Luke’s. The campaign launched across multiple platforms which increase the visibility of St Luke’s message. Individual Giving Manager, Laura Martin, said ‘We’re delighted with the finished product, it really felt like the team bought into the project, the whole service felt personal, and we would love to work with them in the future.’ At Hydra Creative, the support we provided for St Luke’s remains a proud achievement for our team.
Why should charities choose Hydra Creative for their Video Production needs
1. Videos Tailored to Your Fundraising Goals
Our experienced video production team creates videos that work for your charity, aligns with brand guidelines, and incorporates impactful storytelling to make your message memorable.
2. A Unique Storytelling Opportunity for your Charity
Our videos have a high production value, create a stronger brand perception, and can be used across multiple platforms. Video is a powerful way to communicate information and make a strong first impression. We can create adverts, animated explainer videos and testimonial videos, whichever suits your current fundraising goals.
3. Proven Experience across Multiple Sectors
Our video production team have worked with a surprising variety of sectors, including charities and education. We build on this experience with every video product to ensure that the end result is a video that will resonate with your target audience. Having worked with many charities over the years, we understand the challenges that you face. A video can be a great way for charities to connect with audiences and encourage donations and support.
4. A Streamlined Collaborative Process
We take a collaborative approach to the client-agency relationship, to ensure that the process runs smoothly. In pre-production, we work closely with the charity to define the purpose, audience, key messages and tone of the video. Once we have captured the required footage, our editors help the story come to life through adding voiceovers, music, motion graphics, subtitles and any animation required. In the final stages, we will optimise the video for the intended platforms and offer advice on how to share and promote your content.
At Hydra Creative, we’re very proud of the work we do with charities, both local and national, and witnessing the positive impact that an effective, professional video can have on engagement and donations. If you would like to discuss working with our friendly video production team, you can get in touch here.
