What is on-page SEO?
On-page SEO refers to the digital marketing strategies and techniques used directly on your website to improve its search rankings, and thereby, its visibility to your online audience.
These techniques include:
- Effective Content – Creating high quality and relevant content that matches user search intent, whilst utilising appropriate keywords throughout the page content.
- Meta Data – Meta data, including title tags and meta descriptions, act as a summary for search engines, helping them index pages accurately, and ranking them appropriately in search results.
- Images – Optimised images can lead to faster page load times, which is a ranking factor for search engines, and can lead to higher ranking in specialised image search results.
- Internal Links – Internal links help search engines crawl and index your site. They also improve user experience by making it easier for visitors to navigate the site, which can increase engagement and reduce bounce rates.
On-page SEO provides helpful signals to search engines about the relevance and quality of your content. By creating valuable user focused content that answers search intent, it can directly impact your search rankings and drive more organic traffic.
Without ongoing on-page SEO, even the most beautiful and well-built websites may struggle to rank well on search engines. For more information about how we can help you with your SEO management, visit our service page.
Why opt for a custom WordPress site?
Bespoke WordPress sites offer many advantages over the standard themes provided, including:
- Flexibility and Scalability - allows your business to achieve a unique site tailored to your specific needs and goals, such as an eCommerce shop designed for your niche audience.
- User Experience - custom themes provide the opportunity to design a website that aligns with the user’s journey and expectation, keeping them engaged with the site itself for longer.
- Brand Identity - with bespoke designs your website can reflect your business’ values, messaging, and personality better, giving you an edge over competitors who are using generic themes for their online presence.
WordPress websites offer a wide range of benefits that can enhance the performance and perception of your brand. For more information on this topic, read our blog here.
How do custom WordPress sites and on-page SEO work together for long term success?
A well designed and developed bespoke WordPress website creates a strong foundation for SEO success. By tailoring the site’s structure, functionality, and content management tools to align with SEO best practices, you can ensure that your website remains adaptable as search engine algorithms change.
Purpose-Built SEO Plugins
Custom built WordPress websites utilise the SEO plugin Yoast. Yoast provides tools for on-page optimisation, such as having an easy to access section on each page of a website that allows for meta data input. This means that key on-page SEO elements can be updated easily as your content evolves.
Continuous Optimisation
With a bespoke WordPress website, ongoing optimisation such as adding content to the site, introducing alt text to images, and implementing structured data markup becomes more manageable.
Challenges of on-page SEO for websites
When it comes to on-page SEO, several key challenges can arise, including:
- Algorithm Changes – Search engines, like Google, frequently update their algorithms, and keeping up with these changes requires ongoing adjustments to your SEO marketing campaign strategy.
- Keyword Competition – In highly competitive industries, ranking for your desired keywords can be tough and this may mean that results take longer to see.
- Ongoing Efforts – SEO isn’t a one time fix. It requires continuous monitoring, adjustments, and optimisations to achieve success.
How Hydra Creative can help with on-page SEO and bespoke WordPress Websites
Combining a bespoke WordPress website with strong on-page SEO strategies is the best way to ensure your website is optimised for both users and search engines. However, keeping up with SEO changes will require a dedicated, knowledgeable effort.
At Hydra Creative, we develop custom WordPress websites, as well as fully bespoke websites, depending on your business needs.
If you’re ready to elevate your online presence with a custom WordPress website and expert SEO optimisation, get in touch for a free initial consultation.
